A luxurious sulphate and sodium chloride free, deep purple shampoo that neutralises the yellow pigments in the hair leaving a cool tone, along with nourishing and protecting the hair and adding a gorgeous INNOluxe shine.

Apply to damp hair and massage into a lather. For greater toning, leave for 3–5 minutes, then rinse thoroughly. If the desired colour effect is achieved, alternate with a suitable colour safe shampoo to avoid over-pigmenting.